UPDATE - the Pretoria masterclass has had to be postponed till Wednesday 3rd December, due to a problem at the venue. The new details are below. Apologies for any inconvenience.
Regardless of race, colour or creed, South African entrepreneurs seem focused on creating solutions for "Woolworths shoppers" - ignoring the potential of serving the large portion of our population that lives 'at the base of the pyramid'.
However this requires a deep knowledge of how to design, deliver and monetise offerings for this marketplace. Join me in a workshop that will give you a roadmap to profiting while making a real difference to the people at the base. I will be drawing on my experience of cofounding a company that now serves the emerging market in over forty countries, plus my personal experience of working in poor communities.
Need help with your idea? then stay for an hour afterwards for the "Coffee with Neil" session where you can discuss your idea with me and the others.
This free masterclass is brought to you as ever by Microsoft BizSpark - please join us
- on Wednesday 3rd December at The Innovation Hub in Pretoria from 2pm to 4.30
- on Tuesday 25th November at Microsoft Cape Town from 2pm to 4.30
Please book by RSVP'ing to firstname.lastname@example.org
Photo credit: World Economic Forum